How We Started
Back in 2018, I was consulting for a manufacturing company in regional NSW that was struggling despite strong sales. Their accountant kept showing them standard ratios, but nobody could explain why their cash flow felt so unpredictable.
That's when I realized most financial analysis was too theoretical. Businesses needed someone to look at their actual operations, understand their industry cycles, and give them practical insights they could use immediately.
We've been refining this hands-on approach ever since. Every analysis we do starts with understanding how your business actually works, not just what your numbers show on paper.